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State health insurance exchange beefs up outreach, counseling (SF New Mex.)

State health insurance exchange beefs up outreach, counseling

Posted: Tuesday, December 9, 2014 8:00 pm | Updated: 8:11 pm, Tue Dec 9, 2014.

If there is any indication that something has changed with the New Mexico Health Insurance Exchange, it is the website tab that reads, “Find a Real Person Near You.”

As enrollment for mandatory health insurance is again underway, the directors of the New Mexico Health Insurance Exchange are responding to complaints last year about a confusing enrollment system and too few counselors with a promise that individuals seeking help will see fewer jingles and TV commercials and more direct assistance this year.

“One thing we found last year is that presentations are not effective,” exchange CEO Amy Dowd told state legislators recently. “We are looking at what we learned” and moving toward “very strong, grass-roots, one-on-one enrollment. We are refocusing on areas we see will have the most impact.”

Read more here: http://www.santafenewmexican.com/news/health_and_science/state-health-insurance-exchange-beefs-up-outreach-counseling/article_83fdfcb3-be9c-537e-9049-4d7a54b6b480.html